The writers of How I Met Your Mother have done it with notafathersday.com. Barney(Neil Patrick Harris) was excellent in the episode “Not a Father’s Day” (it reminded me a lot of Scrubs, when Jordon told Dr. Cox that she was not pregnant and he went running through the streets screaming with excitement). The Who’s Not Your Daddy shirt’s and other merchandise was priceless. And the cheerleader effect was well thought out and so very true… I’m still pretty confused about the actually date we need to celebrate, is it November 10th?
Still… it’s an excellent use of off t.v. show marketing, you gotta love when shows do that. Check out the site, notafathersday.com; buy a who’s NOT Your Daddy shirt; or just re-watch the show..quite legendary. To encourage you to visit the site here is my favorite not a father’s day postcard from there: